In today’s digital landscape, businesses are constantly striving to improve their online presence and drive more traffic to their websites. Two popular strategies for achieving these goals are pay-per-click (PPC) advertising and search engine optimization (SEO). While both methods can be effective, there are certain scenarios where PPC takes the lead over SEO. In this article, we will explore the differences between PPC and SEO, discuss when PPC makes sense over SEO, highlight the benefits of using PPC for immediate results, delve into the limitations of SEO, and provide insights on how to create an effective PPC campaign. By the end, you will have a clear understanding of when and why PPC should be your go-to strategy for driving immediate results.